What we've done

preparedness. resilience. performance.

Rod Cartwright brings over 25 years’ global communication consulting experience. Through leadership roles at some of the world's largest PR consultancies, he has earned an international reputation in front line issues management, crisis communication and executive training. Known for his collaborative leadership style, constant innovation and deep industry commitment, Rod combines a forensic intellect and fearless counsel with humanity and humour.

As an Associate at ground-breaking crisis simulation consultancy, Polpeo, and full-service operational crisis firm, GoCrisis - as well as working with a network of like-minded senior independents - Rod has established a business able to advise on assignments of any scale or complexity.

Rod the Advisor…

Rod advises corporations, public bodies, charities and industry associations around the world on their reputation and resilience, having provided counsel to world-leaders, ranging from Nissan, IBM, Dell, Accenture, Gazprom, KFC and DHL to IATA, Toyota, The Qatar Foundation, Western Union, McKinsey, P&G, Pfizer and Transport for London.

He supports senior leaders prepare for and manage acute reputational risks and the very human pressures they involve. His experience includes being part of the three-person team advising the Chairman, CEO, legal counsel and Emergency Operations Centre team of Malaysia Airlines in the months following the disappearance of flight MH370 and on the subsequent restructuring of the airline.

…Rod the Industry Leader

Rod’s consulting approach draws on the experience, expertise and insights gathered across 25 years of international communication consulting and agency leadership. A decade of specialising in public affairs and government relations culminated in UK Board positions at top-10 international networks GCI and Hill & Knowlton.

A further decade at global PR consultancy Ketchum saw him rise to Partner and Global Corporate Practice Director - before becoming EMEA Regional Director at one of the world’s leading technology PR firms, Text100 (now Archetype).

Rod the Trainer and Speaker…

Rod specialises in human preparedness and facilitated learning, having worked with leaders from McKinsey, P&G, Malaysia Airlines, Avios and IATA and others. This work draws on his own experience as a regular international conference speaker, facilitator and panelist.

He has spoken at events from Singapore, Hong Kong, Johannesburg and Dubai to Berlin,London, New York and Chicago, as well as facilitating a panel of CEOs, chairs and professors at the World Economic Forum in Jordan.

…Rod the Innovator

Rod has repeatedly created major thought leadership and consulting platforms – embodied in the MATCH FIT Crisis Preparedness Model.

At Ketchum, he created and led the Ketchum Leadership Communication Monitor (KLCM) - an annual, global study exploring public perceptions of effective leadership, effective communication and the umbilical link between the two. Over five years, KLCM sought the views of over 25,000 people across four continents and formed the cornerstone of new client consulting approaches.

At Text100, Rod also devised and spearheaded THINK HUMAN. Drawing on psychology, sociology and neuroscience, the consulting model was centred on the notion that the breakthrough brands of tomorrow will be those who reconnect with human, needs, wants values and beliefs – in how they think, act, speak and look.

Rod the Contributor and Collaborator…

Rod is a passionate contributor to an industry of which he is deeply proud. He is a Founding Fellow and former board member of the Public Relations Communications Association (PRCA), having chaired the PRCA’s Public Affairs committee for a decade.

He was a deputy Chair of the PRCA’s COVID-19 Global Taskforce and now leads the European Association of Communication’s (EACD) Crisis & Risk Communication Working Group. He also Chairs the COVID Communication Observatory – a global initiative exploring the role of strategic communication during the COVID-19 pandemic and uniting all the world’s leading PR industry bodies.

We believe passionately that experience and past successes are just the prologue for what is yet to come. We want to work with you, so do get in touch to explore making that a reality.